PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

Jackie Aina
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What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13


  1. Jackie Aina
    Jackie Aina
    29 gün önce

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    1. onlooker4564
      24 gün önce

      That thing of you chanting your own name....weird....

    2. Grace Riccini
      Grace Riccini
      26 gün önce


    Saatler önce

    100 shades is “gimmicky” but 20 shades isn’t inclusive. This black bitch can go straight to HELL. All her ancestors are already there. Dirty bitch.

    1. Helena Laverty
      Helena Laverty
      41 dakika önce

      Love you Jackie you beautiful woman! This ‘person’ is nothing more than a troll! Love your videos!

    2. quadbox
      43 dakika önce

      What's wrong with you?! The only dirty thing around here is your mouth. You're a horrible human being, but sadly you probably think that's a compliment.

    3. michael-david powell
      michael-david powell
      58 dakika önce

      LOUIS XVII drink water and shut up

  3. jayla bryant
    jayla bryant
    22 saatler önce

    And that’s exactly what I did. Watched another video 🤣

  4. Blu Blaq
    Blu Blaq
    Gün önce

    You are teaching me soooooo much about makeup. ❤

  5. Ivy Aiken
    Ivy Aiken
    Gün önce

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  6. artemisia trifone
    artemisia trifone
    Gün önce

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  7. Joy Yi
    Joy Yi
    2 gün önce

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  8. Skye bouwkamp
    Skye bouwkamp
    3 gün önce

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    1. Jackie Aina
      Jackie Aina
      2 gün önce

      people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  9. 1969Vanessa G
    1969Vanessa G
    4 gün önce

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  10. Mollie Schonberger
    Mollie Schonberger
    5 gün önce

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  11. doorframepush
    6 gün önce

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  12. Charity Smith
    Charity Smith
    7 gün önce

    Pls do a video with the fam!

  13. McKenzie Jones
    McKenzie Jones
    7 gün önce

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    1. Jackie Aina
      Jackie Aina
      7 gün önce

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  14. Ana Allen
    Ana Allen
    8 gün önce

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  15. Super Kay
    Super Kay
    8 gün önce

    Jackie...did you just hit the whoa? Lmao

  16. A Isse
    A Isse
    9 gün önce

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  17. Victoria Stone
    Victoria Stone
    9 gün önce

    I love you!

  18. Fermin Ortiz Jr
    Fermin Ortiz Jr
    10 gün önce

    1,000 shades next

  19. Jamie Hargrove
    Jamie Hargrove
    10 gün önce

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  20. Jamie Hargrove
    Jamie Hargrove
    10 gün önce

    The mind your childcare comment hit me hard lol

  21. LB Lipney-Burger
    LB Lipney-Burger
    10 gün önce

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  22. Oblong Polka Dots
    Oblong Polka Dots
    10 gün önce

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  23. ren oops
    ren oops
    11 gün önce

    Your so pretty and funny it not fair you don't even need make up

  24. Trice Tyme
    Trice Tyme
    12 gün önce


  25. The Fallen Star
    The Fallen Star
    12 gün önce

    “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

  26. A Jar of Jam
    A Jar of Jam
    12 gün önce

    This was such a thorough review. Thank you!

  27. The Fallen Star
    The Fallen Star
    12 gün önce

    Sis send me my shade!!!!

  28. ahgase kayla
    ahgase kayla
    12 gün önce

    thanks for such an in depth review! you look amazing

  29. nehv78 Sm
    nehv78 Sm
    13 gün önce

    Your makeup looks good.

  30. z a myers
    z a myers
    13 gün önce

    I might need to go buy that

  31. Lexi Hamm
    Lexi Hamm
    13 gün önce

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    1. Jackie Aina
      Jackie Aina
      12 gün önce

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    2. Jackie Aina
      Jackie Aina
      12 gün önce

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    3. Lexi Hamm
      Lexi Hamm
      13 gün önce

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    4. Jackie Aina
      Jackie Aina
      13 gün önce

      what are you even talking about like did you even watch the video...

  32. Gwendolyn Solanke
    Gwendolyn Solanke
    13 gün önce

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  33. Mack Doesn’t
    Mack Doesn’t
    13 gün önce


  34. Super Kay
    Super Kay
    14 gün önce

    Jackie did you just hit the whoa? 😂😂😂

  35. Betty Bane
    Betty Bane
    14 gün önce

    I’m interested in this

  36. Natty L
    Natty L
    14 gün önce

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

  37. Books Boots and Music
    Books Boots and Music
    14 gün önce

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  38. The Dodo
    The Dodo
    14 gün önce

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  39. Charis Sims
    Charis Sims
    14 gün önce

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  40. Audriana Tony
    Audriana Tony
    14 gün önce

    O fawk nooo. Where is the theme song sis!! 😂😂

  41. Angie Hoyos
    Angie Hoyos
    14 gün önce

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  42. IndiaJL
    14 gün önce


  43. Aida G
    Aida G
    15 gün önce

    It feels like ester lauder double wear

  44. Nadia Nanette
    Nadia Nanette
    15 gün önce

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  45. Mary Macfadzen
    Mary Macfadzen
    15 gün önce

    It looks like that shade matches you perfectly!

  46. Nikki Raynor
    Nikki Raynor
    15 gün önce

    does anyone know what lashes she’s wearing? 🙏🏻

  47. kilyssah
    15 gün önce

    Their website is helpful too with finding your shade.

  48. Beatrice2 2
    Beatrice2 2
    15 gün önce

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  49. Andrea Guerrero
    Andrea Guerrero
    15 gün önce

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  50. Boi I think not
    Boi I think not
    15 gün önce


  51. kldruh
    15 gün önce

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  52. Amoy Hong Ping
    Amoy Hong Ping
    15 gün önce

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  53. alwayzjello
    15 gün önce

    Where can I buy the minis?

  54. alwayzjello
    16 gün önce

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  55. cherrypie37
    16 gün önce

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  56. Sunset Gao
    Sunset Gao
    16 gün önce

    She looks like she isn’t even wearing foundation! Wowowowow

  57. MelonMonay95
    16 gün önce

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  58. Kennedy Montanye
    Kennedy Montanye
    16 gün önce

    Pores? WHERE?!?!

  59. Courtney Bracey
    Courtney Bracey
    16 gün önce

    “No pores found...error 404” 💀. Loved this review!

  60. Eva Marva
    Eva Marva
    16 gün önce

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  61. Maraviar McCoy
    Maraviar McCoy
    16 gün önce

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  62. jdeang817
    16 gün önce

    I bought the pressed powder for my daughter last night, it looks amazing on her!

    16 gün önce

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  64. Justine Deruyck
    Justine Deruyck
    17 gün önce

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  65. Ashley Marie
    Ashley Marie
    17 gün önce

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  66. doombuggy123
    17 gün önce

    Shoooooooot, that foundation made your skin look FLAWLESS

  67. AngelsHikari
    17 gün önce

    Cool heading there now!

  68. Monica Williams
    Monica Williams
    17 gün önce

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  69. my dost
    my dost
    17 gün önce

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  70. Aza Briand
    Aza Briand
    17 gün önce

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  71. Laporsche La Belle
    Laporsche La Belle
    17 gün önce

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  72. Catherine Martinez
    Catherine Martinez
    17 gün önce

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  73. Sabrina Mitchell
    Sabrina Mitchell
    17 gün önce

    That's a generous pump, i do love me a generous pump.... Me too sis, me too

    1. MUMT Kayla
      MUMT Kayla
      12 gün önce

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  74. Gwen's World
    Gwen's World
    17 gün önce

    Can you do a video about shade matching to your sisters and cousins?

  75. Heather Monroe
    Heather Monroe
    17 gün önce

    Jackie you look so beautiful!!

  76. Isaiah Jerome
    Isaiah Jerome
    18 gün önce


  77. Krys_tal
    18 gün önce

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  78. Classy Lady
    Classy Lady
    18 gün önce

    That's a pretty foundation on you girl!

    1. Jackie Aina
      Jackie Aina
      18 gün önce

      thank you!

  79. Briante Epps
    Briante Epps
    19 gün önce

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

    19 gün önce

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  81. Jordan Fincher
    Jordan Fincher
    19 gün önce


  82. Ruru Home
    Ruru Home
    19 gün önce

    No pores found... error 404!! 🤣🤣🤣🤣

  83. Nicole Rocamora
    Nicole Rocamora
    19 gün önce

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  84. Alejandra Garcia
    Alejandra Garcia
    20 gün önce

    Love watching you, always making me laugh!😂❤️

  85. Halie Knowles
    Halie Knowles
    20 gün önce

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  86. Ashley Smith !
    Ashley Smith !
    20 gün önce

    OK ! So am I the only person digging this calm black look or whatever 😁

  87. Jai Fierce
    Jai Fierce
    20 gün önce

    I swear I freaking love herrrrr! 😂💀

  88. Tatyanna Aaliyah
    Tatyanna Aaliyah
    20 gün önce

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  89. Mrudula Akkinepally
    Mrudula Akkinepally
    20 gün önce

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  90. Sugru Y
    Sugru Y
    20 gün önce

    Jackie is basically the iiSuperwomanii of the beaut community

  91. K H
    K H
    20 gün önce

    You seem angry in this video....

  92. Jalah Davis
    Jalah Davis
    20 gün önce

    So how do you get the full box

  93. Lizzeth Morales
    Lizzeth Morales
    20 gün önce

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  94. Maxi Edwards
    Maxi Edwards
    20 gün önce

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  95. Briana Hanks
    Briana Hanks
    20 gün önce

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  96. Miz Honey
    Miz Honey
    20 gün önce

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  97. Malene von-Ahnen
    Malene von-Ahnen
    20 gün önce

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  98. AngelaMUA
    20 gün önce

    "Calmfully" 🤣🤣🤣

  99. Isabel Manahl
    Isabel Manahl
    21 gün önce

    “Y’all got the secret sauce we need to talk”😂😂

  100. ASHLYN
    21 gün önce

    Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.