PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

Jackie Aina
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What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13


  1. Jackie Aina
    Jackie Aina
    4 aylar önce

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    1. Kizzme timmey
      Kizzme timmey
      2 aylar önce

      Okay thanks for the shade review will try

    2. Love Life
      Love Life
      2 aylar önce

      What chemical exfoliant did you use?

  2. Thealeksrose
    5 gün önce

    Does anyone know what foundation brush Jackie uses?

  3. xXsknnylgndx x
    xXsknnylgndx x
    5 gün önce

    I don’t understand why people think that tons of shades = a good shade range. We saw it with beauty blender and morphe, they had tons of shades and the shade range was shitty. You could have 3 shades and as long as there’s a porcelain, medium beige, and cocoa shade then that’s a good shade range for the amount of shades. Lots of shades =/= a good shade range

    1. xXsknnylgndx x
      xXsknnylgndx x
      5 gün önce

      Also I’m not saying pur had a bad shade range. They had a pretty amazing shade range

  4. Dajah Nelson
    Dajah Nelson
    11 gün önce

    I've been binge watching you for like the last few days.

  5. Ja La
    Ja La
    12 gün önce

    You look really nice, entire look here! Hair, bandana and purple eyes, I like! And the foundation looks very nice too!

  6. Ja La
    Ja La
    12 gün önce

    So real! "My moustache hairs." I don't hear anyone saying that.

  7. Chiquita McNabb
    Chiquita McNabb
    15 gün önce

    Hi Ms. Jackie! Where do you get your bundles from? I love your youtube channel and how truthful you are about everything and your black skin is gorgeous.

  8. Kimmy Lambertina
    Kimmy Lambertina
    18 gün önce

    Love this!!

  9. Shanteria Small
    Shanteria Small
    27 gün önce

    They actually listened to her suggestion They have try two mini sixes and get a third shade of your choice for free with code LOVEMINIS

  10. Beasan Shkoukani
    Beasan Shkoukani
    Aylar önce

    They did that

  11. Rafaela Schiavoni
    Rafaela Schiavoni
    Aylar önce

    Love youuuuuuuuu 😂

  12. Legendary Vocalists
    Legendary Vocalists
    Aylar önce

    I think companies should start adding blue undertones to the beggining and the ending of the spectrums. The very deepest of skin tones (even darker then Nyma) actually have blue undertones, it's rare, but there are people who do, and no foundation brand I know covers that undertone. The very lightest of skin also has blue undertones (wich Huda tried to create, but the pigments are just wrong, they added yellow in the base too, wich mixed with blue turns just olivy)... I hope all rare undertones get covered in foundations someday.

  13. AubreyJamesMusic
    Aylar önce

    So my water filter is from Pur ...i aint know pur had a cosmetics line...tf 😒...plus i have heard some controversy over this line having 100 shades an i the only one thats okay with that...i don't think its gimmicky at all sis

  14. Queen Nic
    Queen Nic
    Aylar önce

    I love your personality so much 😂😂😂

  15. Andrea Allen
    Andrea Allen
    Aylar önce

    When you started swatching the deep category 😑 I'm TIRED of brands throwing tan shades in the deep or dark category to make it seem more full. If we started rearranging colors ourselves we'd see the real breakdown would not be as they market it. 🤷🏾‍♀️

  16. Kathrynne Shaffer
    Kathrynne Shaffer
    Aylar önce

    So before it was too little shade now it’s too many?

  17. India Billups
    India Billups
    Aylar önce

    Jackie this is y ily cuz u speak nun b the truth

  18. Hollee Lifestyles
    Hollee Lifestyles
    Aylar önce

    We love you Queen! She applies foundation at 10:00 🤗

  19. Spatia Quietam
    Spatia Quietam
    Aylar önce

    That is a impressive number of shades. I hope they have a true olive, green undertones not yellow or pink.

  20. Stephanie Lettsome
    Stephanie Lettsome
    Aylar önce

    “Judge to daddy” took me the hell out 😂

  21. guess who
    guess who
    Aylar önce

    Love you and Nyma Tang!!!♥️♥️ Congratulations to you both on your you tube channels, and both are deserving!!!👏🏾👏🏾👏🏾👏🏾👏🏾

  22. shantal lewis
    shantal lewis
    Aylar önce

    I sub!! You're the real deal

  23. Arlando Mba
    Arlando Mba
    Aylar önce

    Thank you for your videos! They are awesome and help me understand makeup!

  24. Wolf Howler
    Wolf Howler
    2 aylar önce

    Me: is depressed Jackie:THAT WAS THE WOAH YOU GUYS WERE WAITING FOR! (no hate she is like my favorite makeup guru cuz of how real she is)

  25. Amalfi Alberts
    Amalfi Alberts
    2 aylar önce

    You do not! Do not. You not talk too much. People need stop 🛑 the sass. Nobody asked them. 😑

  26. snowbird
    2 aylar önce

    I want to thank you for testing this foundation. I'm not usually a foundation user but I decided to try this after you and Tati Westbrook gave it rave reviews. I LOVE it. It can be as light or as full coverage as you want. It covers imperfections but still does not give a cake look. I used the color matcher on their website and it was a dead on match for me. It looks natural and lasts all day.

  27. Yvonne Ologo
    Yvonne Ologo
    2 aylar önce

    Love you Jackieee

  28. Jahquail Griffin
    Jahquail Griffin
    2 aylar önce

    Rip headphone users

  29. Little Fiddle
    Little Fiddle
    2 aylar önce

    send the lightest shades of your pur too meeee im cool and pale.. not warm

  30. Merlot Vines
    Merlot Vines
    2 aylar önce

    i'm going to get pur for my daughter she is into makeup she is the one who showed me your channel and i'm hooked !!!!!!thanks

  31. A. Michelle Mendez
    A. Michelle Mendez
    2 aylar önce

    AMEN!!!!! I am impressed. My Mom and I can do mother daughter makeup day cause she can FIND A SHIADE OMG!!!!!!!!!!

  32. Selahnya Vlogs
    Selahnya Vlogs
    2 aylar önce

    Her teeth are so white but when I go to the dentist right when I walk in they kick me out

  33. aBAD Cold
    aBAD Cold
    2 aylar önce

    Could you please do a video of testing these shades on your family members? 😭🙏

  34. aafster life
    aafster life
    2 aylar önce

    That one upside down bottle on the right 😂 6:18

  35. Catie Waraksa
    Catie Waraksa
    2 aylar önce

    I just found your channel and I am living thank you for existing

  36. DejaAdor
    3 aylar önce

    Hey Jackie you should show the foundation on your sisters!

  37. Nataya Prater
    Nataya Prater
    3 aylar önce

    HeyJackie Question, what do you do with all the products you don’t use?

  38. Mitchell Tatum
    Mitchell Tatum
    3 aylar önce

    10 shades: a disgrace 100 shades: gimmicky FFS the brand is trying. We should be glad that it’s a step in the right direction rather than calling it gimmicky.

  39. Maggie E
    Maggie E
    3 aylar önce

    As s makeup artist it is SO ANNOYING to have to mix a foundation for every client beyond a medium complexion. Besides the lack of variety in shades, the undertones are sometimes totally off. Look, I’ll do anything for my clients but it upsets me that I can’t just hand a foundation over to them like i can with lighter clients.

  40. Maggie E
    Maggie E
    3 aylar önce

    I subscribed within 2 minutes of watching this. I kinda love you 😍

  41. rio
    3 aylar önce

    Alight stupid comment but ive never seen a girl with deep skin with skin problems??

  42. really regular
    really regular
    3 aylar önce

    The longer I stare your bare face, the more beautiful you become.

  43. Angie Kistil
    Angie Kistil
    3 aylar önce

    100 shades?......we are really need that number of shades?

    1. Bibble Flavoured
      Bibble Flavoured
      2 aylar önce

      We need more

  44. candy k
    candy k
    3 aylar önce

    Thank you for clarifying about swatching shades on different skin tones.

  45. Dominic's Way
    Dominic's Way
    3 aylar önce

    They went “100” % the way Get it 100 % and 100 shades

  46. solis
    3 aylar önce

    I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  47. jayla bryant
    jayla bryant
    3 aylar önce

    And that’s exactly what I did. Watched another video 🤣

  48. Blu Blaq
    Blu Blaq
    3 aylar önce

    You are teaching me soooooo much about makeup. ❤

  49. idk ???
    idk ???
    3 aylar önce

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  50. artemisia trifone
    artemisia trifone
    3 aylar önce

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  51. Joy Yi
    Joy Yi
    3 aylar önce

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  52. Skye bouwkamp
    Skye bouwkamp
    3 aylar önce

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    1. Ashley
      3 aylar önce

      People were happy with Fenty and their foundation range.

    2. Jackie Aina
      Jackie Aina
      3 aylar önce

      people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  53. Mollie Schonberger
    Mollie Schonberger
    3 aylar önce

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  54. doorframepush
    3 aylar önce

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  55. Charity Smith
    Charity Smith
    3 aylar önce

    Pls do a video with the fam!

  56. McKenzie Jones
    McKenzie Jones
    3 aylar önce

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    1. Jackie Aina
      Jackie Aina
      3 aylar önce

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  57. Ana Allen
    Ana Allen
    3 aylar önce

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  58. Super Kay
    Super Kay
    3 aylar önce

    Jackie...did you just hit the whoa? Lmao

  59. A Isse
    A Isse
    3 aylar önce

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  60. Victoria Stone
    Victoria Stone
    3 aylar önce

    I love you!